Jayne Kennedy: Redefining Women’s Role in Sports Media

19 September 2025

Jayne Kennedy broke barriers as the first Black woman sports broadcaster, winning an Emmy while redefining excellence across multiple entertainment domains.

Jayne Kennedy blazed trails as a multifaceted powerhouse in entertainment, establishing herself as a renowned television personality, accomplished actress, sought-after model, groundbreaking sports broadcaster, innovative producer, talented writer, and dedicated philanthropist. Her remarkable ability to excel across multiple domains demonstrates that excellence and beauty can coexist harmoniously.

After claiming the Miss Ohio USA crown in 1970, Kennedy emerged as a transformative figure in the media. Her groundbreaking role on CBS’s “The NFL Today” established her as one of the pioneering Black women to anchor a major sports program. Her exceptional work garnered prestigious recognition, including both an NAACP Image Award and an Emmy Award. Her multifaceted career, spanning entertainment, broadcasting, entrepreneurship, and social advocacy, has contributed significantly to her considerable financial success.

Jayne Kennedy in 1980

Photo credit: National Broadcasting Company, Public domain, via Wikimedia Commons

Jayne Kennedy Before Fame

Born on October 27, 1951, in Washington, D.C., Kennedy grew up alongside five siblings in a supportive household. Her parents emphasized the importance of excellence and determination. During her high school years, Kennedy demonstrated natural leadership abilities as a cheerleader and student government representative. She distinguished herself academically as a National Honor Society member, served as vice-president of her sophomore class, and led as president of her junior class. While these achievements hinted at her potential, few could have predicted her future ascent to becoming a beauty queen and media powerhouse.

Miss USA

Kennedy’s 1970 crowning as Miss Ohio USA marked a historic first for a Black woman. Her advancement to the Top 10 in the Miss USA pageant challenged conventional standards in a competition historically dominated by white contestants. This pageant success served as a springboard for her future endeavors in television and modeling.

Sports Broadcasting

Kennedy’s transition into sports broadcasting represented a bold career move. She emerged as one of the first Black women to host a national sports television show, demonstrating her determination to pursue her aspirations regardless of obstacles.

Her landmark achievement came in the early 1980s when she succeeded Phyllis George as co-host of “The NFL Today.” This accomplishment represented more than personal success; it marked a significant advancement for women of color in sports media. In a field traditionally controlled by white male voices, Kennedy’s presence created opportunities for future generations of diverse broadcasters.

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During her time on “The NFL Today,” Kennedy delivered compelling commentary and conducted in-depth interviews with prominent NFL players. Her pregame coverage analysis brought fresh perspectives to viewers nationwide. Her role as host of “Greatest Sports Legends” was particularly groundbreaking, as she became the first and only woman to regularly host the show throughout its run. Her exceptional contributions to sports broadcasting earned her the prestigious 1982 Emmy Award for Outstanding Sports Programming, highlighting her remarkable impact in an industry traditionally dominated by men. Kennedy’s enduring influence on sports broadcasting continues to inspire, having established new standards for visibility, credibility, and excellence in the field.

In recent years, Kennedy published her anticipated memoir, “PLAIN JAYNE.” Throughout her career, her Black identity has remained fundamental to her professional journey. Her life story exemplifies a groundbreaking path of shattering both racial and gender barriers across beauty pageants, Hollywood, sports media, and entrepreneurial ventures.

Is Bill Overton Still Married to Jayne Kennedy?

Indeed, their enduring romance has withstood time’s challenges of time. Kennedy and Bill Overton, an accomplished actor and author, have been married since 1985. The couple marked their 35th anniversary milestone in 2020, enjoying a private life centered around family with their four children.

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How Did Jayne Kennedy Get Famous?

Kennedy began her rise to fame after winning the groundbreaking Miss Ohio USA title in 1970. She became the first Black woman to achieve this honor. Her place in the Top 10 at the Miss USA competition helped her enter the entertainment industry. She got a spot as a dancer on “Rowan & Martin’s Laugh-In,” performed on Bob Hope’s tours, and made appearances on “The Dean Martin Show.” By the late 1970s, Kennedy was everywhere in the media, taking on dramatic roles in TV shows and featuring in commercials for major companies.

Kennedy became Miss Ohio USA in 1970, making history as the first Black woman to hold the title. Breaking barriers in a competition long dominated by white contestants, she secured a spot in the Top 10 at the Miss USA pageant. This achievement opened doors for her to explore careers in modeling and television.

Business Ventures

Kennedy achieved much more than just success in the entertainment industry. She took advantage of the fitness craze at the time, and her workout video “Love Your Body” became a bestseller joining the ranks of fitness legends like Jane Fonda and Richard Simmons. Her ability to attract audiences opened doors to hit infomercial roles promoting big-name products, and her modeling work involved collaborations with some of the top Fortune 50 companies.

She showed her hosting talent on “Greatest Sports Legends,” becoming the only woman to host a long-running sports show. Kennedy also worked on creative projects like producing the 1990 stage production “The Journey of the African American.” She gave keynote talks at Martin Luther King Jr. events, co-hosted several charity telethons, and acted as the national representative of the National Council of Negro Women.

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In more recent times, Kennedy shared her much-awaited memoir called “PLAIN JAYNE.” Her identity as a Black woman has always been central to her career. Her journey highlights an inspiring story of breaking barriers in race and gender across beauty contests, Hollywood, sports reporting, and business ventures.

What is Jayne Kennedy’s net worth?

Jayne Kennedy has a net worth estimated at $2.5 million. She earned this wealth through various avenues, including acting in movies and TV, sports broadcasting, selling fitness videos, writing books, and securing endorsement deals. She also earns from public speaking events and working with companies. Her career, spanning multiple industries, has helped her remain secure even in her seventies. She remains a respected voice in media mentoring others, and representing Black excellence.

What Happened to Jayne Kennedy?

Kennedy stepped away from many of her on-camera roles to focus on raising her family, giving back to the community, and running her businesses. She worked through health struggles like endometriosis while staying committed to parenting her daughters and helping her husband’s career. She has taken on more public roles by speaking at events, mentoring in sports media, and offering advice on the LA 2028 Olympic bid. She remains active on social media and utilises her platform to make a positive impact.

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Who was Jayne Kennedy’s first husband?

Not long after finishing high school, Kennedy met Leon Isaac Kennedy, a determined DJ who had big goals in writing and acting. Their relationship grew into a romance, and they got married in 1971. Smokey Robinson, the iconic Motown singer, stood as the best man at their wedding. Their marriage lasted ten years ending in 1982. Even though they divorced, they stayed respectful of each other and focused on raising their daughter Cheyenne, with care.

Header Image: Jayne Kennedy in 1980

Photo credit: National Broadcasting Company, Public domain, via Wikimedia Commons

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