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Rachel Zegler at the London world premiere of The Hunger Games: The Ballad of Songbirds & Snakes in November 2023.

Disney’s Snow White Remake: Marketing Muted Amid Controversy

Disney’s Snow White Remake: Diverse Casting and Modern Plot Spark Debate, Prompting Cautious Marketing Approach. Cultural Shift or Controversial Adaptation? Fans Divided as Release Nears.

In 1937, Walt Disney’s groundbreaking release of Snow White and the Seven Dwarfs marked a historic milestone as the pioneering feature-length animated film. It established a new category of animated fairytale adventures and generated over $1 billion in subsequent revenue through merchandise and sales. This original Snow White movie has left an indelible mark on cinema history.


Delayed Release and Marketing Strategy

However, as the anticipated 21st-century Disney live-action Snow White adaptation approaches its theatrical debut, Disney’s marketing strategy has taken a notably subdued approach. The Snow White 2025 release, initially slated for March 22, 2024, has been pushed back, with the new release date yet to be officially announced.


Controversial Adaptations and Casting Choices

The upcoming new Snow White adaptation, featuring Rachel Zegler and Gal Gadot in leading roles, has generated controversy on multiple fronts. The film’s title notably omits any reference to dwarfs, and reports suggest a departure from the traditional narrative of a prince pursuing the protagonist. This Snow White adaptation controversy extends to the Snow White cast, with the selection of a Latina actress as Snow White and an Israeli performer as the Evil Queen sparking heated debates months before its premiere.


Scaled-Back Premieres and Media Engagements

Industry insiders reveal that concerns over a potential “anti-woke reaction” led to the cancellation of the London premiere, while the customary grand Hollywood opening has been significantly downsized to minimize controversial discourse. This Disney marketing strategy reflects the challenges faced by the live-action remake.
According to a Variety report, while Zegler, 23, and Gadot, 39, are scheduled to make an appearance and pose for photographs at Los Angeles’ El Capitan Theatre, they will not be participating in media interviews. This limited media access is unusual for a production with a reported $300 million budget, raising questions about box office expectations.
Sources informed the Daily Mail that the traditional star-studded Leicester Square screening ahead of the general release has been canceled. The promotional campaign, including the Snow White trailer, will feature significantly reduced media engagements and interviews, an unusual approach for such a high-profile disney snow white production.


Production Challenges and Criticism

The Marc Webb-directed feature has been in production for nearly a decade and has faced opposition since its early stages. As casting announcements and preliminary footage emerged, Disney faced accusations of excessive “political correctness” and “woke” ideology in their adaptation of the original 1812 Brothers Grimm fairytale.


Snow White’s Ethnicity

The selection of Zegler, who has Colombian and Polish ancestry, for the leading role drew criticism due to the character’s traditional portrayal as a German princess with “skin as white as snow.” This Snow White Latina casting choice has been at the centre of the casting controversy, with conservative critics voicing their disapproval.
Further controversy arose from reimagining the Snow White dwarfs as a diverse ensemble of “magical creatures” representing various heights, ethnicities, and genders. This change to the traditional Snow White and the Seven Dwarfs cast has sparked debates about cultural representation and the balance between modernization and tradition.


Industry Reactions

Notable figures in the entertainment industry have voiced concerns, including Jason Acuña, known as “Wee Man” from the Jackass series, who criticized the decision not to cast dwarf actors. Similarly, Game of Thrones star Peter Dinklage snow white comments expressed apprehension about the film potentially reinforcing negative stereotypes about little people.
In a January podcast appearance, Dinklage expressed his reservations: “With absolutely no disrespect intended, I found myself perplexed. While they proudly announced casting a Latina actress as Snow White, they were still essentially telling the story of Snow White and the Seven Dwarfs. It warrants a deeper examination of the implications.”


Disney’s Response to Criticism

Responding to Dinklage’s concerns, Disney issued a statement to Good Morning America, explaining: “In an effort to avoid perpetuating stereotypes from the original animated feature, we’ve adopted an alternative approach to these seven characters, working closely with members of the dwarfism community.” This response highlights Disney’s attempt at diverse casting while navigating the backlash.
Subsequently released film footage revealed the dwarfs as digitally rendered characters, bearing a closer resemblance to their animated counterparts from the original cartoon. This decision has further fueled the debate surrounding the snow white adaptation controversy.
By this point, Zegler, who previously headlined the 2021 West Side Story remake, had sparked controversy by characterizing the 1937 animation as “outdated.” The rachel zegler controversy intensified when the snow white actress made comments about the original film’s plot.


Modernizing Snow White’s Character

During a 2022 interview, she remarked: “The original placed heavy emphasis on her romance with someone who essentially stalks her. It’s unsettling. We’ve taken a different direction. I watched the original once and found myself unable to revisit it.” This statement, seen by some as a feminist update to the classic tale, has been met with mixed reactions.


Redefining the Prince’s Role

Despite the iconic “someday my prince will come” sentiment, Zegler revealed at the D23 Disney Expo that the remake presents a different narrative: “This Snow White isn’t waiting for princely rescue or dreaming of true love. She’s aspiring to become the leader she inherently knows she can be.” This leadership focus in the snow white live action prince storyline represents a significant departure from the original.
These statements, along with the trailer’s release, left numerous fans either bewildered or declaring their intention to view the film purely out of cynical curiosity. The absence of a traditional prince character in the snow white 2024 prince storyline has been a point of contention for fans of the original tale.


Political Dimensions

Additionally, the Israel-Palestinian conflict has prompted calls for boycott disney on political grounds. Gal gadot snow white casting as the antagonist and her vocal support for Israel has faced criticism from one side, while Zegler advocates for Palestinian freedom. This political dimension adds another layer to the film’s controversies.
While Gadot expressed enthusiasm about “delving into” her villainous role, her casting as an Israeli actress in an “evil” role drew criticism from various quarters. In response, Palestinian activists urged audiences to boycott films featuring Gadot, further complicating the film’s reception.


Addressing the Backlash

Speaking to Variety in October, Zegler addressed the controversy surrounding her earlier comments about the original film, stating: “It’s frustrating when comments are taken out of context or when attempts at humour fail to land.” This attempt to clarify her position highlights the ongoing challenges the production faces.


Premiere Plans and Industry Reactions

Contrasting with the carefully managed publicity events in London and LA, reports indicate Disney’s plans for a more elaborate European premiere at a Spanish castle. However, this premiere’s scaled-back approach in major markets reflects the studio’s cautious stance in light of the controversies.
Prospects for the film’s fairytale success dimmed further when David Hand — whose father and namesake co-directed the original animated classic — condemned the remake as “offensive,” suggesting that both his father and Walt Disney “would be revolving in their graves” over this new interpretation. This criticism from a figure connected to the original film adds weight to the criticism of political correctness surrounding the remake.


As the release date approaches, Disney’s live-action Snow White continues to navigate a complex landscape of expectations, criticisms, and cultural debates. The film’s success will likely depend on how well it balances honouring the beloved original while addressing modern sensibilities and storytelling techniques.


Source:
Joshua Thurston (March 12, 2025). Disney’s hopes for new Snow White dwarfed by ‘woke’ backlash. The Times. https://www.thetimes.com/us/news-today/article/london-premiere-of-woke- Snow White-gets-the-heave-ho-after-backlash-kpbfqvwzm. Acccessed March 12, 2025

Header Photo: Rachel Zegler at the London world premiere of The Hunger Games: The Ballad of Songbirds & Snakes in November 2023.
Photo credit: Brutallygolden, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons

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