Harry Styles teases comeback with “We Belong Together” campaign after nearly four years since Harry’s House, sparking excitement among fans worldwide with mysterious advertisements and new website.
Harry Styles, the Grammy-winning artist signed to Sony Music Entertainment, looks ready to return with his first musical release in almost four years, signaling that the drought is over for his eager fans.
After wrapping up his Love On Tour in 2023, which highlighted his Grammy-winning record Harry’s House from 2022, the 31-year-old British star took a lengthy break from the music world. He has kept a low profile and stayed away from public attention for the most part.
Now, it appears Styles is gearing up for his anticipated return, with hints pointing toward a potential new project called “We Belong Together.” This news suggests that the musical drought is finally over for Styles’ devoted followers.
Advertisements featuring this phrase appeared in major cities such as New York City, Manchester, Palermo, and São Paulo. They display a photo of a crowded stadium crowd, which matches the final scene from the artist’s latest YouTube video.
Photo credit: Wilnel José Verdú Guerrero, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons
The video, which is over eight minutes long and was released last month, is titled “Forever, Forever.” It highlights moments from his last Love On Tour concert that happened in Reggio Emilia Italy, in July 2023.
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It concludes with Styles performing a piano ballad with his band. The video concludes with a pan across the excited crowd, followed by the words “We Belong Together.”
Building on the rumours, a website called https://www.webelongtogether.co/ has surfaced with matching designs, adding more fuel to the talk about a potential album and concert tour.
Harry Styles’s YouTube post has stirred major excitement among fans. It also marks his first time posting on social media since his heartfelt Instagram message in October 2024 where he paid tribute to Liam Payne, his late One Direction bandmate.
“Feels like he’s coming back and saying goodbye at the same time,” one fan shared in the comments. Someone else joked, “He knows we’d forgive him no matter how long he takes.”
Another viewer added their thoughts: “This feels like him saying ‘I’m here just give me a moment.’ Can’t wait to see what 2026 has in store for all of us!”
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After One Direction went on an indefinite break in 2016, the “Watermelon Sugar” singer pursued a solo music career with Sony Music Entertainment. The drought is over for fans who have been eagerly awaiting new music from the One Direction alum.
He kicked off his journey with his debut album Harry Styles in 2017 followed by Fine Line in 2019 and Harry’s House in 2022. Each release under Sony Music Entertainment has showcased Styles’ growth as an artist and his ability to captivate audiences worldwide.
Although Styles has stayed away from social media and kept a low profile this past year, he drew attention last September by finishing the 2025 Berlin Marathon under the alias Sted Sarandos. Earlier that same year, he also ran the Tokyo Marathon.
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Rumors about his relationship with Zoë Kravitz surfaced after the two were seen together in Rome last August.
As fans eagerly anticipate the end of this musical drought, it’s clear that Harry Styles, the One Direction alum turned solo superstar, is ready to make his mark once again in the music industry. With Sony Music Entertainment backing his career, the release of his next album following the success of Harry’s House is sure to be a significant event in the pop music landscape.
Source:
Inga Parkel (12 January 2026). Harry Styles teases new album with billboards around the world. INDEPENDENT. https://www.the-independent.com/arts-entertainment/music/news/harry-styles-new-album-billboards-b2899059.html
Header image: Harry Styles in 2018 at the Denver show from his tour Live on Tour
Photo credit: Lovclyhes, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons
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